The number one stress for the construction industry? CASH. Understanding how a draw schedule works on one project is hard enough, but how to juggle multiple projects and plan ahead so your business can operate efficiently is another thing altogether. Establishing a cash flow management plan between multiple projects, labor, equipment and prospecting for new jobs is a task not meant for one person. At Equify, we want to be your partner. We have the ability to look at the big picture and find unique ways to bridge the gaps between bills coming in and cash going out.
Gavin, Richard E.. “Cash Flow Strategies for Contractors.” Construction Business Owner, November 2011.
Where’s the cash? This question is all too common in the construction industry, and even profitable construction companies can have cash flow problems. For years, lack of control over cash flow has been a major contributing factor to the high rate of insolvencies in the industry; therefore, it is a subject that should be taken seriously by all contractors. Simply stated, contractors go out of business because they run out of money, not because they run out of work.
Contractors that are about to start a significant project or a significant amount of new work are especially at risk. What is the cash flow impact of this new work? How much of an investment will the company need to make before the project(s) produce positive cash flow?
In simple terms, cash flow planning is the charting of cash movement into the production process, then into accounts receivable, and back into cash. By compressing this cycle into the shortest period possible, a company can create more leverage for every dollar of working capital in the company. Preparing a cash flow plan is merely an attempt to predict the flow of cash during a future span of time. In our experience, companies with the most control over this process are the ones most likely to be in business ten years from now.
Cash flow problems can be caused by a number of factors, many of which are unrelated to job profits. Examples include:
“Many companies hesitate to engage in cash flow planning under the popular misconception that meaningful cash flow forecasts aren’t possible.”
Although it’s not an exact science, proper cash flow planning can help a business make intelligent decisions regarding budgeting, capital expenditures, financing, compensation and growth. It can help make the company more efficient and inspire the confidence of bankers, sureties, customers and other business partners.
In order to maximize cash flow and income, the data required to implement and monitor cash flow should be integrated with the contractor’s procedures for estimating and bidding projects and for scheduling and monitoring performance on contracts in process. With today’s advanced computer systems and lower prices for sophisticated construction software programs, such as Timberline, there is little reason for contractors to be unable to accomplish this integration.
Project planning is fundamental to the task of preparing a cash flow analysis. In order to analyze cash received and cash disbursed, the contractor must have a good understanding of when it is going to perform various segments or activities that comprise the project. It cannot be calculated simply as a function of time. It is imperative that companies determine when activities are to be performed and have a thorough understanding of the constraints of the technical relationships between activities and the availability of a company’s resources.
Some common deficiencies that drain a contractors’ cash flow include:
While planning and monitoring are extremely important, there are also many simple action steps construction companies can take to improve cash flow, boost cash reserves and strengthen borrowing capacity. You can schedule payments by due date, considering the relative costs and benefits of any available discounts for early payment-mail checks as late as possible, but avoid late payments. When bidding a job, evaluate the cash flow impact of payment terms and retention release provisions. You can negotiate any appropriate changes before the contract is signed. You must plan the way a job will be billed before it starts: Although overbilling can improve cash flow, too much overbilling may mean that a contractor is borrowing from one job to pay for another. To avoid job borrowing, match payments to subcontractors and suppliers with collections from related projects. You must always avoid underbilling on projects.
An important strategy for general contractors is to apply retention to subcontractor payments that correspond to the retention applied by the owner. When dealing with public contracts, inquire about substituting municipal bonds for retainage. This technique generates interest income, which will boost cash flow and net profits. You must be sure that change orders and claims are billed and collected as soon as possible after they are approved. Other important strategies for contractors:
Cash flow is just as important to a contractor’s business as profitability. Cash flow planning is challenging and inexact, but it is critical to be aware of potential problems in order to minimize their impact on the business.
If you are experiencing any of these issues or have questions regarding your current cash flow status, please reach out to Equify today to discuss remedies, solutions and plans. Our financial division has reps nationwide, ready to serve you. Call us at (817) 490-6800 to get in touch with your local representative!